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“The best thing about my parent coaching was Kim helping me understand that it was OK for me to feel the way I feel, to not feel ashamed of or hide those feelings. As a result things are a lot easier with the children, I’m much better able to recognise what I need and tell them how I feel without blaming anyone or trying to change them. Consequently they seem to have realised that I have feelings too and now my two teenagers describe our relationship as ‘cool’!”.
DB, Surrey
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 •  How does it work?  •  What next?  •  Coaching Forms  •  Sponsor's Section

First things first: What is a sponsor?

It's often the line manager or the head of management development / learning etc. S/he's usually the person responsible for paying the bill at the end of the day.

Here are some good practices from our experience:

  • Hold a 3-way conversation between sponsor, client and coach
  • Check what the person wanting coaching has heard your feedback on their performance
  • Ask for a mid-term review to be conducted half way through the planned coaching sessions
  • Ask yourself: 'what do I want from this coaching?' and share your answer
In my opinion the best sort of sponsor is one who:
  • Offers comprehensive and considered feedback to the person wanting coaching
  • Understands what coaching is and isn't and informs him / herself where necessary
  • Respects the confidentiality agreement between the coach and the client
  • Shares what s/he wants from coaching
  • Supports the coaching by being available, listening, being patient and constructive when s/he is trying new ideas, offering feedback etc.
  • Encourages reviews of the coaching process
If you're a sponsor and want to discuss any questions contact us.


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