Ian Crocker / Strengths Consultancy Associate


Hello, I’m Ian. 
I’ve been helping people to reach their full potential for over thirty years, initially with BT, and then with other large organisations.  
For the last 12 years I have been an independent consultant, working with organisations of all sizes – from the NHS and the Civil Service to medium sized businesses to solo entrepreneurs.

I use Strengths in three different ways . . .

  • Supporting newly appointed managers to identify their strengths and plan how to best use them to add immediate value to their new role.
  • Enabling experienced managers to get more from their teams by understanding the power of focusing on strengths rather than developing weaknesses.
  • Helping those in career transition to prepare for interviews, grasping the opportunity to describe their strengths in a compelling way and give concise examples of their application.

My strengths include enthusiasm, optimism, collaboration & compassion.

My clients say that I help them to clearly communicate their value. I love what I do.