Ian Crocker / Strengths Consultancy Associate

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Hello, I’m Ian. 
I’ve been helping people to reach their full potential for over thirty years, initially with BT, and then with other large organisations.  
For the last 12 years I have been an independent consultant, working with organisations of all sizes – from the NHS and the Civil Service to medium sized businesses to solo entrepreneurs.

I use Strengths in three different ways . . .

  • Supporting newly appointed managers to identify their strengths and plan how to best use them to add immediate value to their new role.
  • Enabling experienced managers to get more from their teams by understanding the power of focusing on strengths rather than developing weaknesses.
  • Helping those in career transition to prepare for interviews, grasping the opportunity to describe their strengths in a compelling way and give concise examples of their application.


My strengths include enthusiasm, optimism, collaboration & compassion.

My clients say that I help them to clearly communicate their value. I love what I do.